REHASHING STORYTELLING IN THE MOBILE GAME: 'WALKING DEAD MATCH 3 TALES' CASE

Abstract

In game development, leveraging well-known intellectual properties (IPs) for rapid development and effective marketing is widely practiced. However, this necessitates deriving a producing strategy that ensures both effective game design and synergy with the chosen IP. Particularly, devising a strategy to incorporate the storyline of the original IP into the game involves determining how it can seamlessly integrate with interactions and storytelling in gameplay, assessing the compatibility of the game content structure and gameplay environment with storytelling, and aligning with the core fun elements pursued by game designers. This paper discusses the decision-making process involved in rehashing the story of The Walking Dead to create a new game of puzzle and RPG hybrid genre, considering the aforementioned three aspects. It argues that the process of story rehashing serves as a strategic choice for applying the IP to mobile gaming. © 2024 Interfaces and Human Computer Interaction. All Rights Reserved.