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KCI
선거여론조사 방송보도의 문제점과 개선 방안에 관한연구: 지상파와 종편채널의 제18대 대선 방송뉴스를중심으로

정일권[정일권]; 장병희[장병희]; 남상현[남상현]

ArticleIssue Date2014Citation한국방송학보, v.28, no.5, pp.150 - 196Publisher한국방송학회
SSCISCOPUS
Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory

Baek, S.K.[Baek, S.K.]; Nam, S.-H.[Nam, S.-H.]; Chang, B.-H.[Chang, B.-H.]

ArticleIssue Date2017CitationJOURNAL OF MEDIA ECONOMICS, v.30, no.4, pp.173 - 190PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
시청 방식에 따른 TV 드라마 시청 동기 영향 비교: 본방송 시청, 재방송 첫시청, 재방송 재시청을 중심으로

권신혜[권신혜]; 박경우[박경우]; 장병희[장병희]

ArticleIssue Date2017Citation한국소통학보, v.16, no.1, pp.185 - 212Publisher한국소통학회
SSCISCOPUS
Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach

Kim, H[Kim, Hun]; Chan-Olmsted, SM[Chan-Olmsted, Sylvia M.]; Hwang, KH[Hwang, Kyung-Ho]; Chang, BH[Chang, Byeng-Hee]

ArticleIssue Date2021CitationJOURNALISM & MASS COMMUNICATION QUARTERLY, v.98, no.1, pp.126 - 147PublisherSAGE PUBLICATIONS INC
SCIESCOPUS
Exploring factors affecting the adoption and continuance of online games among college students in South Korea: Integrating uses and gratification and diffusion of innovation approaches

Chang, BH[Chang, BH]; Lee, SE[Lee, SE]; Kim, BS[Kim, BS]

ArticleIssue Date2006CitationNEW MEDIA & SOCIETY, v.8, no.2, pp.295 - 319PublisherSAGE PUBLICATIONS LTD
The potential effect of VOD on the sequential process of theatrical movies

Nam S.-H.[Nam S.-H.]; Chang B.-H.[Chang B.-H.]; Park J.-Y.[Park J.-Y.]

ArticleIssue Date2015CitationInternational Journal of Arts Management, v.17, no.2, pp.19 - 32
SSCIAHCISCOPUS
Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Chang, BH[Chang, Byeng-Hee]; Chan-Olmsted, SM[Chan-Olmsted, Sylvia M.]

ArticleIssue Date2010CitationJOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.54, no.4, pp.641 - 656PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCIOTHER
중국 기업 CEO의 웨이보를 이용한 커뮤니케이션 활동이 기업 이미지, 브랜드 태도, 신뢰도, 구매의도에 미치는 영향

풍우[풍우]; 장병희[장병희]

ArticleIssue Date2016CitationOOH광고학연구, v.13, no.2, pp.121 - 137Publisher한국OOH광고학회
SSCISCOPUS
Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Chang, B.-H.[Chang, B.-H.]; Nam, S.-H.[Nam, S.-H.]; Chan-Olmsted, S.M.[ Chan-Olmsted, S.M.]; Kim, H.[Kim, H.]

ArticleIssue Date2016CitationJournal of Media Economics, v.29, no.4, pp.167 - 180PublisherRoutledge
SCIESCOPUS
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

Chan-Olmsted, SM[Chan-Olmsted, Sylvia M.]; Chang, BH[Chang, Byeng-Hee]

ArticleIssue Date2006CitationNEW MEDIA & SOCIETY, v.8, no.5, pp.773 - 800PublisherSAGE PUBLICATIONS LTD
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