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Beyond coolness: Predicting the technology adoption of interactive wearable devices

ArticleIssue Date2019CitationJOURNAL OF RETAILING AND CONSUMER SERVICES, v.49, pp 114 - 119PublisherELSEVIER SCI LTD

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AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

Cho, Minhwa; Jeong, Dahye; Park, Eunil

ArticleIssue Date2024CitationJOURNAL OF RETAILING AND CONSUMER SERVICES, v.78PublisherELSEVIER SCI LTD

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(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREA samsunglib@skku.edu

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