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Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms

Choi, Yunwoo; Lee, Changjun; Han, Sangpil

ArticleIssue Date2024CitationTelematics and Informatics, v.93PublisherElsevier Ltd

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Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity open access

Lee, Changjun; Ji, Sung Wook

ArticleIssue Date2024CitationPLOS ONE, v.19, no.6PublisherPUBLIC LIBRARY SCIENCE

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Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea open access

Choi, Yun-Woo; Lee, Changjun

ArticleIssue Date2024CitationJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, v.19, no.1, pp 1 - 19PublisherMDPI

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Exploring drivers of fintech adoption among elderly consumers

Choi, Yunwoo; Han, Sangpil; Lee, Changjun

ArticleIssue Date2024CitationTechnology in Society, v.78PublisherElsevier Ltd

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Exploring the interplay between social distancing, innovation adoption, and privacy concerns amid the COVID-19 crisis

Kim, Keungoui; Maliphol, Sira; Shim, Dongnyok; Lee, Changjun

ArticleIssue Date2024CitationSCIENCE AND PUBLIC POLICY, v.51, no.6, pp 1257 - 1266PublisherOXFORD UNIV PRESS

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Profiling the AI speaker user: Machine learning insights into consumer adoption patterns open access

Choi, Yunwoo; Lee, Changjun

ArticleIssue Date2024CitationPLoS ONE, v.19, no.12PublisherPublic Library of Science

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