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SSCI
SCOPUS
Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms
Choi, Yunwoo;
Lee, Changjun
; Han, Sangpil
Article
Issue Date
2024
Citation
Telematics and Informatics, v.93
Publisher
Elsevier Ltd
1
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LEE, CHANGJUN
1
Choi, Yunwoo
1
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Consumer Targeting
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Digital Advertising
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Machine Learning
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Profiling of Potential Consumers
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Wearable Device
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2024
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ENG
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scopus
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ssci
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