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AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

Cho, Minhwa; Jeong, Dahye; Park, Eunil

ArticleIssue Date2024CitationJournal of Retailing and Consumer Services, v.78PublisherElsevier Ltd

SSCISCOPUS

AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

Cho, Minhwa; Jeong, Dahye; Park, Eunil

ArticleIssue Date2024CitationJOURNAL OF RETAILING AND CONSUMER SERVICES, v.78PublisherELSEVIER SCI LTD

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(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREA samsunglib@skku.edu

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