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SSCI
SCOPUS
Prosocial Campaigns With Virtual Influencers: Stories, Messages, and Beyond
Kim, Eunjin; Xie, Quan;
Hong, Joo-Wha
; Kim, Hye Min
Article
Issue Date
2024
Citation
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
Publisher
TAYLOR & FRANCIS INC
1
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Author
HONG, JOO WHA
1
Kim, Eunjin
1
Kim, Hye Min
1
Xie, Quan
1
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anime-like virtual influencers
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CONSEQUENCES
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credibility
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Human-like virtual influencers
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intention to support
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MIND
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MINDLESSNESS
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narrative message
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pro-social messaging
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Date Issued
2024
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scopus
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