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KCI
How Network Structure Impacts Firm Performance: The Moderating Effect of Network Openness and Interfirm Governance

김경희[김경희]; 김정태[김정태]; 민준홍[민준홍]; 류성민[류성민]

ArticleIssue Date2017Citation아시아마케팅저널, v.19, no.1, pp.19 - 34Publisher한국마케팅학회
KCI
Consumer Reactions to Products of Social Enterprises: An Application of the Stereotype Content Model

한상만[한상만]; 이종영[이종영]; 강정윤[강정윤]; 김학균[김학균]

ArticleIssue Date2015Citation아시아마케팅저널, v.17, no.1, pp.149 - 160Publisher한국마케팅학회
KCI
MPC: The Pioneer of Korean Contact Center Business

김용준[김용준]; 김학균[김학균]

ArticleIssue Date2014Citation아시아마케팅저널, v.15, no.4, pp.213 - 222Publisher한국마케팅학회
KCI
Dark Sides of Engaging in Fan Community of Human Brand

한정수[한정수]; 김정구[김정구]; 김미예[김미예]; 전미나[전미나]; Joshua Y. Kim[Joshua Y. Kim]

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp.133 - 148Publisher한국마케팅학회
KCI
Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

전중옥[전중옥]; 정형식[정형식]; 이석규[이석규]; 이은미[이은미]

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.3, pp.101 - 118Publisher한국마케팅학회
KCI
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus Celebrity

전미나[전미나]; 김정구[김정구]; 한정수[한정수]; 김미예[김미예]; Joshua Y. Kim[Joshua Y. Kim]

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp.101 - 116Publisher한국마케팅학회
KCI
The Lifespan of Social Hub In Social Networking Sites: The Role of Reciprocity, Local Dominance and Social Interaction

한상만[한상만]; Christopher L. Magee[Christopher L. Magee]; 김윤식[김윤식]

ArticleIssue Date2015Citation아시아마케팅저널, v.17, no.1, pp.69 - 95Publisher한국마케팅학회
SCOPUSKCI
Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market: Barriers against the Market Performance

류혜린; 전선규

ArticleIssue Date2019Citation아시아마케팅저널, v.21, no.1, pp 23 - 44Publisher한국마케팅학회
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