상세 보기
The Baby Animal Effect in Wildlife Conservation Advertising
- Baek, Tae Hyun;
- Yoon, Sukki;
- Kim, Seeun
Citations
WEB OF SCIENCE
2Citations
SCOPUS
2초록
This study examines how baby animal appeals influence wildlife conservation intentions and donation behavior. Participants shown a baby animal demonstrated more empathy and stronger conservation intentions than those shown an adult animal. Furthermore, promotion-focused participants responded with higher conservation intentions and donation amounts after viewing baby (vs. adult) animals, while prevention-focused participants showed no preference. By demonstrating how baby animal appeals interact with self-regulatory focus, these findings shed light on the boundary conditions of the baby animal effect and identify empathy as the key mechanism driving conservation behaviors.
키워드
Baby animal; empathy; regulatory focus; wildlife conservation advertising; REGULATORY FOCUS; BODY PROPORTIONS; CONSUMERS; CUTENESS; EMPATHY; PREVENTION; PROMOTION; PRODUCTS; ANTHROPOMORPHISM; INFORMATION
- 제목
- The Baby Animal Effect in Wildlife Conservation Advertising
- 저자
- Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun
- 발행일
- 2025-10-02
- 유형
- Article
- 권
- 65
- 호
- 4
- 페이지
- 500 ~ 519