상세 보기
- Jeong, Seoyoon;
- Kim, JeeEun;
- Sundar, S. Shyam;
- Han, Jinyoung
SCOPUS
0초록
The rapid and uncontrolled spread of deepfake content on social media poses growing risks to public trust, personal safety, and digital information ecosystems. Despite extensive research on post-hoc detection models, proactive methods that anticipate both the scale and structural patterns of manipulated media diffusion remain largely underexplored. In this work, we introduce a multimodal spatiotemporal model that forecasts deepfake propagation using early sharing activity and the perceptual characteristics of the manipulated content. The proposed model integrates a Temporal Graph Transformer to encode the evolving structure of early propagation cascades, a FiLM-based visual encoder that modulates image representations on demographic and perceptual metadata, and two contrastive self-supervised objectives that capture propagation dynamics and cross-modal consistency. The forecasting task is formulated as a multi-task problem, jointly predicting the final cascade size and the Wiener Index, a graph-theoretic measure of structural diffusion complexity. To validate our model, we construct a real-world dataset of deepfake content and its propagation traces on a social media platform. Experiments demonstrate that our approach consistently outperforms competitive baselines. This work takes a step toward early intervention systems that mitigate the societal harms associated with rapidly spreading synthetic media.
키워드
- 제목
- Multimodal Spatiotemporal Forecasting of Deepfake Propagation on Social Media
- 저자
- Jeong, Seoyoon; Kim, JeeEun; Sundar, S. Shyam; Han, Jinyoung
- 발행일
- 2026
- 유형
- Conference Paper
- 저널명
- WWW 2026 - Proceedings of the ACM Web Conference 2026
- 페이지
- 9656 ~ 9664