ScholarWorks@성균관대학교

초록

Although autonomous vehicles have revolutionized the transportation landscape by enabling driving without direct human intervention, it is not yet perfect. For this reason, it is critically important for users to quickly respond to takeover requests from autonomous driving agents. Based on literature on framing effects in persuasion, this study focused on the efficacy of message framing and construal level theory. An experiment (N = 78 participants) was conducted using a driving simulator, employing a 2 (message framing: gain vs. loss) × 2 (temporal distance: distant vs. close) between-subjects design. The key findings indicate that gain framing led to higher levels of perceived benefit as well as compliance and behavioral intention. In contrast, loss framing resulted in higher levels of perceived risk related to danger and prompted quicker behavioral changes, such as lower levels of distraction and faster responses to takeover requests. Conversely, construal level in the messages did not show significant differences and had an impact only on perceived risk and distraction as a moderator. Discussion and implications are provided emphasizing the importance of the messages that autonomous car agents provide. © 2025 Taylor & Francis Group, LLC.

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