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Traveling with pets: a mixed methods investigation of consumer responses to pet-friendly hotel reviews
- Li, Jia Heng;
- Baek, Tae Hyun
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0초록
This research employs a mixed-methods design to examine how travelers respond to online reviews of pet-friendly hotels. Study 1 analyzes 13,604 TripAdvisor reviews from 2020 to 2024 using machine learning to identify decision rules, showing that cleanliness outweighs value for money and functions as a threshold requirement. Study 2 finds that cleanliness-focused reviews reduce perceived health-safety concerns and improve hotel attitude. Study 3 demonstrates that under a cleanliness - value trade-off, cleanliness becomes more influential in pet-friendly hotel choice only when health-safety concerns are heightened. The findings highlight how and why cleanliness shapes pet-friendly hotel choice and when it does not.
키워드
Pet-friendly hotels; online reviews; cleanliness; value for money; health-safety concerns; mixed-methods design; ONLINE REVIEWS; CUSTOMER SATISFACTION; PERCEIVED RISK; MODEL; HOSPITALITY; INTENTION; BEHAVIOR
- 제목
- Traveling with pets: a mixed methods investigation of consumer responses to pet-friendly hotel reviews
- 저자
- Li, Jia Heng; Baek, Tae Hyun
- 발행일
- 2026-03-24
- 유형
- Article
- 권
- 43
- 호
- 3
- 페이지
- 447 ~ 464