ScholarWorks@성균관대학교

초록

In contemporary society, where diversity is increasingly valued, social media has become a platform for marginalized groups, including individuals with diverse body types, to express their identities. Plus-size fashion influencers challenge societal norms and reshape stereotypes through their content, becoming influential figures with significant followings. This study investigates body diversity by analyzing the content created by influencers on social media and assessing how user responses impact content production. The findings are as follows: First, plus-size fashion influencers’ accounts are becoming more commercialized through group purchases and product sales driven by user demand. Second, while these influencers advocate for self-confidence and body positivity, they also post content related to slimming and dieting, highlighting a complexity that many users fail to notice. Third, in response to negative comments about their bodies, influencers manage communication by deleting comments, blocking accounts, or disabling the comment function. Fourth, most user reactions include positive comments from women who admire and support influencers’ bodies, guiding future content direction. This study highlights how plus-size fashion influencers and their interactions with users reflect evolving societal perspectives on body diversity.

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