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초록

ChatGPT has become a basic tool in education, work, and everyday life. Promoting ChatGPT literacy and exploring related psychological variables from user perspectives are as important as developing technology, focusing on the supply side. Therefore, this study proposed a model and explored the links between ChatGPT literacy, perceived trust, perceived usefulness, self-efficacy, and user satisfaction by surveying 423 adults recruited from an online crowdsourcing website. Structural equation modeling in the analysis of moment structures (AMOS) was employed to assess the proposed research model and test the direct effects. The indirect effects were analyzed using a user-defined estimand function in AMOS. The results did not support the effect of ChatGPT literacy on self-efficacy. However, we observed that ChatGPT literacy positively affected perceived trust, and trust significantly increased self-efficacy. We also observed a significant mediating effect of perceived trust. Moreover, ChatGPT literacy positively affected perceived usefulness, and then perceived usefulness significantly increased self-efficacy. The mediating role of perceived usefulness was also validated. The results revealed a positive self-efficacy effect on user satisfaction. The findings of this study provide theoretical and practical implications for literacy and technology acceptance theorists as well as developers and educators.

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