ScholarX: Journal : Journal of Brand Strategy

Journal of Brand Strategy

Journal Title

Journal of Brand Strategy

ISSN

E 2045-8568 | P 2045-855X

Publisher

Henry Stewart Publications

Listed on(Coverage)

SJR	2019-2020;2022-2023
CiteScore	2019-2023
SCOPUS	2019-2024

Active

Active
based on the information
- SCOPUS:2024-10

Country

ENGLAND

Article List

1 - 1 out of 1 results.

SCOPUS

Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects

Kim, Hun; Chang, Byeng-Hee; Nam, Sang-Hyun; Kwon, Shin-Hye; Chan-Olmsted, Sylvia M.

ArticleIssue Date2024CitationJournal of Brand Strategy, v.13, no.1, pp 84 - 106PublisherHenry Stewart Publications

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(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREA samsunglib@skku.edu

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