ScholarX: CHANG, BYENG HEE

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CHANG, BYENG HEE (장병희)

Social Sciences (Media & Communication)

Research Area: 미디어/콘텐츠 마케팅, 미디어/콘텐츠 경제학

Tel 02-760-0687
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이용과 충족:4||이용동기:2||구매의도:2||기계학습:2||지속이용의도:2||innovativeness:2||OTT:2||IPTV:2||motivation:2||Cybersickness:2||Internet VOD:2||Film:2||technology acceptance model:2||CI컬러:1||CI컬러인식:1||Chinese Movies:1||Chinese TV Series:1||Chinese film • windowing • Gratification Niche • illegal download:1||Comfort experience:1||Commercial films:1||Competitive superiority:1||Consumer Goods Exports:1||Consumer segment:1||Content Assessment Valuation:1||Continuous use intension:1||Continuous viewing intention:1||Cord media:1||Cordcutting:1||Corporate Microblog:1||Corporate Service Homepage:1||Cultural Goods Exports:1||Database:1||Distribution channel:1||Diversity films:1||Drama motivation:1||Evaluation indicators:1||Existing Knowledge and Attitude about Country of Origin:1||Expectancyvalue theory:1||Expectation disconfirmation theory:1||Firm CEO:1||Firm Image:1||Format:1||Freebie:1||Genre:1||HeadMounted Display (HMD):1||Holdback period:1||Horizonatal Regulatory Framework:1||Industrial Organization Theory:1||Intention of Continuous Usage:1||Interactive marketing:1||Internet:1||Korean Wave:1||Layer classification:1||Licensed Fashion Magazine:1||Machine Learning:1||Magazine:1||Media Industry:1||Media substitution:1||Mediating effects:1||MetaData:1||Mobile application:1||Mobile apps:1||Mobile apps usage:1||Mobile apps usage pattern:1||Mobile communication:1||Mobile devices:1||Mobile portal:1||Model of Susceptibility to Imported Media:1||Moderating effects:1||Motif:1||Motivations:1||Multichannel TV service:1||News:1||Niche breadth:1||Niche overlap:1||Niche theory:1||Perceived Fit:1||Policy Analysis:1||Policy Validity:1||Portal:1||Production Support System:1||Purchase Intention:1||QR code:1||Rewatching:1||Realtime broadcasting:1||Remake:1||Repeat:1||Selfreport:1||Sequel:1||Sequential distribution:1||Sequential order:1||Sina Weibo:1||Smartphones:1||Social media:1||TAM:1||TV Drama:1||TV 드라마:1||Triandis model:1||Trust:1||Usage Motivation:1||Usage and Gratifications:1||Use and Gratification:1||Use and gratification:1||Use and gratification theory:1||Uses and Gratifications:1||VR contents:1||Value added effect:1||Viewing Amount of TV Series:1||Viewing Motives for TV Series:1||Virtual reality:1||Watching type:1||Web:1||adoption:1||advertising industry:1||artificial neural network:1||brand extension:1||brand loyalty:1||cable television:1||consumption value:1||cordcutting:1||corporate attitude:1||corporate image:1||crowdfunding:1||decision tree:1||decomposed theory of planned behavior(DTPB):1||diffusion of innovation:1||digital strategy:1||eWOM:1||eWOM:1||election poll:1||electronic book only terminal:1||electronic books:1||electronic wordofmouth:1||fatigue:1||feecharging:1||feedback effects:1||film industry:1||gamification:1||hedonic goods:1||holdback period:1||inner innovativeness:1||inputoutput analysis:1||interactive contents:1||journalism:1||linear regression analysis:1||machine learning:1||media brand extension:1||media ecosystem:1||mobile communication:1||mobile device:1||mobile film:1||mobile internet:1||mobile media:1||mobile platform:1||online game:1||online video:1||overthetop:1||parasocial interactivity:1||perceived characteristic:1||perceived characteristics:1||perceived excitement:1||perceived needs:1||perceived risk:1||perceived serviceplatform fit:1||perception:1||political communication:1||portal:1||predicting movie success:1||production inducement effect:1||public broadcasting:1||public value:1||purchase intention:1||sequential distribution:1||sequential order:1||smart tourism:1||smartphone:1||social media:1||subjective norm:1||table PC:1||tech conglomerates:1||technology adoption:1||the intention to visit festival:1||usage motivation:1||uses and gratification:1||virtual reality:1||visualisation tool:1||willingness to pay(WTP):1||경쟁우위:1||계층분류:1||계획적 행동이론 해체모델(DTPB):1||공영방송:1||공적가치:1||관람동기:1||광고산업:1||기대가치이론:1||기대불일치이론:1||기업 CEO:1||기업 마이크로블로그:1||기업 서비스홈페이지:1||기업 이미지:1||기업이미지:1||기업태도:1||뉴스:1||능동적 수용자:1||다양성영화:1||데이터베이스:1||드라마 시청 동기:1||드라마 시청동기:1||드라마 시청량:1||디지털 전략:1||라이선스 패션잡지:1||리메이크:1||메타데이터:1||모바일:1||모바일미디어:1||문화콘텐츠 평가:1||미디어 대체:1||미디어 생태계:1||미디어산업:1||방송규제:1||본방송:1||부가가치효과:1||브랜드 태도:1||사은품:1||사전지식:1||산업연관분석:1||산업조직론:1||상업영화:1||생산유발효과:1||선거보도:1||선형회귀분석:1||소비자 세분화:1||소셜미디어:1||소재:1||속편:1||수입미디어에 대한 감수성 모형:1||수평적 규제틀:1||스마트폰:1||시나 웨이보:1||시청 방식:1||신뢰도:1||여론조사:1||영상물 제작국:1||영화산업:1||영화흥행:1||영화흥행예측:1||온라인 동영상:1||유료방송서비스:1||유료화:1||의사결정나무:1||의사사회적 상호작용:1||이용과 충족 이론:1||이용동기이용태도:1||인공신경망:1||인지된 적합성:1||인터넷:1||인터렉티브 콘텐츠:1||잡지:1||장르:1||재방송:1||재시청:1||저널리즘:1||적소이론:1||적소중복:1||적소폭:1||전용단말기:1||전자책:1||정책 분석론:1||정책의 타당성:1||정치커뮤니케이션:1||제작지원:1||주관적 규범:1||중국 영화 • 창구화 • 충족 적소 • 불법 다운로드:1||중국드라마:1||중국영화:1||지각된 특성:1||지불의사(WTP):1||지속관람의도:1||채택:1||코드미디어:1||코드커팅:1||태도:1||태블릿PC:1||포맷:1||포털:1||>:1||혁신성:1||AI speaker:1||AI 스피커:1||Active audience:1||Adoption:1||Attitude toward Usage:1||Behaviour log data:1||Behavioural measurement:1||Box Office:1||Brand Attitude:1||Broadcasting Regulation:1||CI color:1||CI color perception:1||

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(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREA samsunglib@skku.edu

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