백태현 프로필 사진

백태현
BAEK, TAE HYUN

사회과학대학

미디어커뮤니케이션학과

연구분야
  • AI-generated advertising, 광고와 소비자 행동, 광고 심리, 브랜딩
  • Digital Advertising, Consumer Responses to Artificial intelligence, Advertising Psychology, Branding

자료유형

발행연도

2022 ~ 2026
2022 2026

키워드

언어

전체 34건 중 1번부터 10번까지의 결과를 표시합니다.

2026
Article
  • 2026-03-24
  • Journal of Travel and Tourism Marketing
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
  • Baek, Tae Hyun
  • Park, Jooyoung
  • Li, Jia Heng
  • Yim, Mark Yi-Cheon
  • 2026-03-12
  • Journal of Current Issues and Research in Advertising
  • TAYLOR & FRANCIS LTD
Article
  • 2026-02
  • 한국소통학보
  • 한국소통학회
Article
  • Baek, Tae Hyun
  • Pantano, Eleonora
  • Plangger, Kirk
  • Kim, Jungkeun
  • 2026-01-02
  • International Journal of Advertising
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
  • 2026-01
  • Journal of Retailing and Consumer Services
  • Elsevier Ltd
2025
Article
  • 2025-12-15
  • Journal of Current Issues and Research in Advertising
  • TAYLOR & FRANCIS LTD
Article
  • 2025-12
  • Journal of Hospitality and Tourism Management
  • Elsevier Ltd
Article
  • 2025-10-16
  • Current Issues in Tourism
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
  • 2025-10-07
  • Asia Pacific Journal of Marketing and Logistics
  • EMERALD GROUP PUBLISHING LTD
Article
  • 2025-10-02
  • Journal of Advertising Research
  • TAYLOR & FRANCIS LTD
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